CasualCars

The context

This project was born as part of a Service Design course. The goal was to design an intuitive and visually appealing interface that guides users through the process of configuring their dream car, from selecting the vehicle model to choosing specific features and options.

The configurator

Through careful attention to detail and user-centered design principles, the interface stays smooth and enjoyable for users at any level of familiarity with car customization.

Brand and website

The accompanying website and brand identity were designed with simplicity and coherence in mind, so that everything reads as one cohesive experience rather than a configurator with a site attached to it.